FaceBook_512x512Ok so this is big news, Facebook have been sending around a document to advertisers about dropping "Become a Fan" and instead using the "Like" option you will be familiar with under status updates.

This is consitent with rumors I have been reading about "Like" being added as a Facebook Connect feature so any website can make it's content "Likeable" and flagged into a users Facebook Stream.

Charities need to prepare for this change, if your running Facebook Adverts you will need to consider if the wording on your advert may have to change, also consider any external links coming into your Facebook page and be ready to change the wording if you feel it's needed for clarity.

Facebook do say that for most Facebook Pages continuing to say "Become a Fan of our page" will be fine, just be aware that the button will ask the user to "like" the page in order to "become a fan" ye I can see this one becoming a little confusing...

Facebook thinks this change will boost the number of users following Fan Pages or lets just call them Brand Pages seeing as the notion of a Fan seems to be going out the window...

No word yet on when this goes live, usually it takes a few months but be ready anyway and I will let you know as soon as I hear a Go Live date for this change.

Here is the leaked PDF Facebook has been sending around.....