The mobile web is about to explode thanks to the rise of smart phones and social media but one of the biggest challenges for charities is how to make it cost effective when traditionally the mobile web has been a slow burner as far as ROI goes.
Twitter on mobile phones has changed all that and now the mobile web is coming alive with lots of new users hungry for information in the palm of their hands. This sudden growth spurt in mobile web access didn't go unnoticed by Google who is a huge player in online advertising as well as Search.
I will be talking about Mofuse Mobile Website builder in this article as well, charities can get a 20% discount from this details page.
Monetise your Mobile Website from day one!
Using Google AdSense for mobile is easy and more importantly gives a Cost Per Click (CPC) much higher than a usual adsense advert, in my experiments I would get around 13p a click on a traditional AdSense advert but on a mobile adsense advert its £1.42.
Yes you read that right well over £1 per click on mobile AdSense, the reason for this is simply because there are so few mobile web users proportional to desktop web, advertisers will pay more to acquire a click from mobile users.
Build a mobile website and monetise it in a day
Using MoFuse premium it's simple to pull in your content via RSS from your full size site add Google Analytics and generate a mobile sitemap to help the search engines find your mobile site and send you visitors.
You can add the Google Adsense mobile code directly into a section of the Mofuse site and select if you want the advert to appear top or bottom of your site.
It will probably take you less than 6 hours to do all that and that's with ample playing around time. I built two mobile websites in 24 hours it really is simple.
Advanced Redirection for Mobiles
If you want to redirect any users from your main website that are using a mobile device automatically to your mobile site you can use a bit of code that you add into your main websites template.
Mofuse provide code for both PHP and ASP to suit your development environment, this is a very effective way to boost views of your mobile website and if it's an exact copy of your main site (via rss feed) users will appreciate the easier to read presentation of the content compared to your full size site.
