The Mobile Web
Google Announce Mobile QR for USA businesses
- 07 Dec 09
Big news coming out of Google, they have adopted Mobile QR technology as part of their Local business listings service, what this means is Google will be sending a precoded sticker to US businesses they can place on their shop window, the code can be scanned using a QR (Barcode) reader pulling up the shops address, website, and contact details.
As many of my readers will know I have been championing QR technology in the UK for the last 12 months, the first charity in the UK to use QR was @BullyingUK as part of their Anti-bullying poster creator a project I am very proud of.
I'm also advising a few other charities looking at this technology and how they can apply it to a huge range of charity services from just giving sign posts a digital make over to enabling advanced contact services QR is changing everything and charities are leading the way.
If you would like to talk QR with me @JohnCarnell on Twitter or email me This e-mail address is being protected from spambots. You need JavaScript enabled to view it
How to make money with your mobile website
- 02 Dec 09
The mobile web is about to explode thanks to the rise of smart phones and social media but one of the biggest challenges for charities is how to make it cost effective when traditionally the mobile web has been a slow burner as far as ROI goes.
Twitter on mobile phones has changed all that and now the mobile web is coming alive with lots of new users hungry for information in the palm of their hands. This sudden growth spurt in mobile web access didn't go unnoticed by Google who is a huge player in online advertising as well as Search.
I will be talking about Mofuse Mobile Website builder in this article as well, charities can get a 20% discount from this details page.
Monetise your Mobile Website from day one!
Using Google AdSense for mobile is easy and more importantly gives a Cost Per Click (CPC) much higher than a usual adsense advert, in my experiments I would get around 13p a click on a traditional AdSense advert but on a mobile adsense advert its £1.42.
Yes you read that right well over £1 per click on mobile AdSense, the reason for this is simply because there are so few mobile web users proportional to desktop web, advertisers will pay more to acquire a click from mobile users.
Access TechnicaVita on your Mobile Phone
- 22 Nov 09
You can now access the entire TechnicaVita site on your mobile phone, either point your mobile browser to m.technicavita.com or snap the QR code above using your phone barcode reader and it will take you right there. (Get one here)
You can read more about how you can use QR codes and also how to build a mobile website for your charity in those articles.
Remember that depending on your mobile phone tariff you may be charged for accessing the web on your mobile phone.
Mofuse offer 20% charity discount
- 17 Nov 09
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In my look at how Bullying UK launched a mobile website in 24 hours I talked extensively about the Mofuse platform and how easy it is for a charity to create a mobile version of their website just by using a bit of RSS in fact it was so easy I built two sites!
Mofuse have been in contact with me and would like to offer any charity a 20% discount off any of the premium Mofuse packages, you can also use Mofuse Standard for FREE but you only get a couple of RSS feed inputs which for some won't be enough if you want to split sections down.
To get a discount code please tweet me @johncarnell or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Creating a mobile site for your charity quickly & easily
- 14 Nov 09
The web is quickly moving from the confines of the desktop or laptop and onto the mobile phones of users all over the world.
It's taken a long time to get to this point but now more and more users are getting Smart Phones like the iPhone or Android it's more important than ever to provide content that works well on mobile browsers.
Bullying UK has had a mobile site for a number of years but it always had one big difference with our main site, we could only deliver a small subset of our advice.
This was down to size of screens, download considerations and the huge amount of content we would have to update on the mobile site with each change on the main site.
I recently stumbled across Mofuse mobile website builder and not only does it create mobile sites that work across all mobile phones but it's so quick and easy you will be done in a couple of hours as long as you have RSS feeds for your main sites content.
The Project - m.cyberbullying.co.uk
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When I realised how easy Mofuse was going to be to use I decided to have a go at one of my projects in a day, this basicly involves taking a project from concept to launch in 24 hours using only tools from start-up businesses and for a low cost of £0. Yes I like to stack the deck against myself from the get go. :-)
I fired off an email to Mofuse with a really brief outline of what I thought I was trying to do and asked them if they would donate an account, they emailed me right back saying they would love to and upgraded our account.
