The Mobile Web
Google Announce Mobile QR for USA businesses
- 07 Dec 09
Big news coming out of Google, they have adopted Mobile QR technology as part of their Local business listings service, what this means is Google will be sending a precoded sticker to US businesses they can place on their shop window, the code can be scanned using a QR (Barcode) reader pulling up the shops address, website, and contact details.
As many of my readers will know I have been championing QR technology in the UK for the last 12 months, the first charity in the UK to use QR was @BullyingUK as part of their Anti-bullying poster creator a project I am very proud of.
I'm also advising a few other charities looking at this technology and how they can apply it to a huge range of charity services from just giving sign posts a digital make over to enabling advanced contact services QR is changing everything and charities are leading the way.
If you would like to talk QR with me @JohnCarnell on Twitter or email me This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Barcode QR Reader for iPhone
- 23 Jul 09
Digital Barcodes otherwise known as QR (Quick Response) and DM (DataMatrix) are a very cool way to access mobile web services, all you do is snap the special code with your phone and the Barcode software will reveal the information held inside the code.
@BullyingUK is the first charity in the UK to use the technology you can see it in action on their Anti-bullying Poster Creator, create a poster, save it to the gallery and then print it. Each poster has two QR codes one to access their mobile site m.bullying.co.uk and the other to download a copy of the poster to your phone.
Introduction to Mobile Barcode QR Technology
- 02 Aug 09
The mobile web has been a long held promise but finally the first wave of mobile web devices like the iPhone and N95/96 allow for more advanced ways to get online, new to Europe are QR barcodes a special code that can be read by a mobile phone. Read on to learn how QR can be used to enable an entirely new form of awareness raising for Businesses and Charity / Non-profits.
A few years ago I started to look at how the offline and online worlds could be bridged using mobile phone technology for a project I was working on @bullyinguk , I decided to extend one of our most popular projects Click, Create and Print by adding QR and mobile technology into the mix.
QuickMark iPhone Barcode Reader
- 02 Aug 09
If theirs one thing the iPhone isn't short of its QR Barcode scanners, so it's great to finally see a Barcode scanner for the iPhone that cuts above the rest and offers a key feature found on all the best mobile phone Barcode Scanners, 'Real Time Scanning'.
How to make money with your mobile website
- 02 Dec 09
The mobile web is about to explode thanks to the rise of smart phones and social media but one of the biggest challenges for charities is how to make it cost effective when traditionally the mobile web has been a slow burner as far as ROI goes.
Twitter on mobile phones has changed all that and now the mobile web is coming alive with lots of new users hungry for information in the palm of their hands. This sudden growth spurt in mobile web access didn't go unnoticed by Google who is a huge player in online advertising as well as Search.
I will be talking about Mofuse Mobile Website builder in this article as well, charities can get a 20% discount from this details page.
Monetise your Mobile Website from day one!
Using Google AdSense for mobile is easy and more importantly gives a Cost Per Click (CPC) much higher than a usual adsense advert, in my experiments I would get around 13p a click on a traditional AdSense advert but on a mobile adsense advert its £1.42.
Yes you read that right well over £1 per click on mobile AdSense, the reason for this is simply because there are so few mobile web users proportional to desktop web, advertisers will pay more to acquire a click from mobile users.
