What is your charities name and Mission?
Yorkshire Cancer Centre Appeal @YCC_Appeal - Taking over from Cookridge Cancer Appeal in 2007 the Yorkshire Cancer Centre Appeal helps to support a Leeds cancer facility by funding research, equipment, cancer care and treatment provided to Yorkshire cancer patients in a new world-class cancer facility based at the St James's Institute of Oncology in Leeds.

Help us raise £10 million by 2010 to make this facility in Leeds a world class force in the fight against cancer. The research that brought about many of today's new and successful cancer treatments started over ten years ago. We're planning for the next ten years, aiming even higher, developing research and treatments to ensure more people survive cancer.

How long have you been using Twitter and who's idea was it?
Since March 2009. The idea was mine. It came soon after I attended an interesting seminar which talked about online social networking for charities, and being involved with website development and online marketing it was an obvious route to help raise the awareness of the charity.

What have you enjoyed so far whilst using Twitter?
The interaction with interesting people, and instantly finding out about new developments with fellow charities and the health care sector.

Has their been an incidents of followers doing something wonderful for you?
There are a few instances of helpful followers who have re-tweeted some of our events, and probably gain us a few more followers.

What has been your biggest challenge to date?
Simply getting used to abbreviating words so they still make sense in 140 characters, and trying to start #definition trends

Do you have a Twitter tip for other charities?
When promoting something on a website and you want to put a link in your twitter conversation to the website, use tinyURL to shorten the link to give you more message room. If you have any people fundraising for your charity and they have a page on Just Giving, it's worth mentioning some of these people and linking to them in twitter, you will find if you follow @JustGiving sometimes they will re-tweet your mention, helping promote your supporters.

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