What is your charities name and Mission?
The NSPCC - Our mission is to help end cruelty to children. FULL STOP. What is your name?
Ian MacArthur

How long have you been using Twitter and who's idea was it?
We have been on Twitter (as an organisation) for 2 weeks. Its been on the cards a while but we wanted to wait until we were comfortable with the channel and had a safeguarding process in place.

What have you enjoyed so far whilst using Twitter?
Seeing how many people are proud to support us and what great things they are doing for us. Many tweet about volunteering for our ChildLine service or taking part in sponsored running events etc.

Has their been an incidents of followers doing something wonderful for you?
After week one, we only had 80 supporters and a group of dedicated supporters re-tweeted us until we got to 500 supporters by week 2. I'm seriously impressed by that kind of commitment.

What has been your biggest challenge to date?
Not diving into conversations where there may be issues. Comments can be negative as well as positive and its important to keep a back seat in case it seems intrusive to other users.

Do you have a Twitter tip for other charities?
Be yourselves and let others see the personality of your charity brand - they may find it changes their mind about who they thought you were as an organisation, and long-term ensure you have an objective. Social media is fascinating but without goals it might not be right for you.

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