What is your charity's name and mission?
Kidney Research UK, our mission is to fund life-saving research into kidney disease, to improve the quality of life of those with the kidney disorders and to increase public awareness of kidney health.

What is your name?
Helen

How long have you been using Twitter and whose idea was it?
Since mid April - so not too long although personally since August 07. I thought Twitter was something we needed to embrace, having followed a few passionate charity people on my personal account I found other charities and immediately saw the ways we could use it to promote the Kidney Research UK and our cause.  I've also used it in the previous 2 companies I've worked for, one to spread news articles and the other as customer service.

What have you enjoyed so far whilst using Twitter?
That it gives me direct access to people in similar roles within other charities, early days of using it for the charity at the moment.  I think the instant connection is great – on the morning the London Marathon 2010 ballot opened the site was down for the majority of people, I used twitter search to find people that were trying to register and suggested they could always register to run for us!

Have there been incidents of followers doing something wonderful for you?
I haven’t widely publicised our account to supporters yet as I want to make sure I’m using it in the right way and consistently before spreading the word and upping followers!

What has been your biggest challenge to date?
Finding the right mix between making it a charity account but still keeping the personal touch - making it almost a personal account with a cause.

Do you have a Twitter tip for other charities?
Start slow, don’t jump right in and invite supporters to follow you , test the water first, find your way round, find the right way to get your message across.

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