What is your charities name and Mission?
Everybody Wins! USA. Our mission to build the skills and love of reading among low-income elementary students.
What is your name?
Rich Greif, National Executive Director
How long have you been using Twitter and who's idea was it?
I have been actively using Twitter for about 6 months. It was my idea as social media has been an effective outreach and awareness-building tool for us.
What have you enjoyed so far whilst using Twitter?
I have really enjoyed connecting with people and groups around the world who are equally as passionate about the importance of reading and literacy. Twitter has also been great for promoting the work of our current partners and for developing new relationships.
Has their been an incidents of followers doing something wonderful for you?
Yes, many of our followers have been donating products or services to our online summer auction for literacy coming up in late July. It’s a great way for them to give back and at the same we can promote their business. It totally fits our “Everybody Wins” philosophy of how we operate.
What has been your biggest challenge to date?
Our biggest challenge is always to build awareness for who we are, what we do and why people should support us. There are thousands of important causes out there and we have to work hard everyday to differentiate the value of what we do.
Do you have a Twitter tip for other charities?
Two things come to mind. First, be seen as a resource and champion for your cause, not just your organization. By highlighting literacy-related issues and the great work of other people and organizations, we can build a bigger base of supporters who want to get involved in some way. Second, whether it’s online or offline, you should always be focused on developing high-quality, long-term relationships. To do that on Twitter, you need to actively promote the good work of your followers, retweet good posts and be a good resource on questions and issues that people raise.
---------------------------
Would your charity / Non-profit like to take part? If so follow this link for instructions: Twitter Charity Interview questions
