Since my last post introducing BeaMagpie to you all, I have had a number of charities tweet or email me wanting to know more a few have even jumped strait in and starting to use the service.

I want to pass along a very important observation I have made while using the service myself.

When you are offered a list of people who match your advertising criteria it will give you a CTR on previous campaigns the user has been involved in and also tell you how many followers they have.

I would strongly suggest you limit the number of accounts over 1000 followers you advertise on, instead look for users who have 50 - 100 followers these give the highest CTR as they are more personal laser focused Twitter users as opposed to people who are in it for the follower count.

Remember you pay based on a per 1000 followers the users has, so a user with 3000 followers will cost you around $3 where as  a user with 100 followers will cost you $0.10 the smaller users followers are MUCH more likely to engage with the advert as they have more social contact with the user.

Two links in one tweet

I have also noticed charities putting two links in the advert tweet, why? A user can only look at one link at a time so if you include one link to a Youtube campaign and one to your donation page a user will only do one or the other.

{jb_bluebox}You need to have the Youtube video on the donation page with suitable copy or its a waste of money, if the user has to break engagement to change pages you loose some of the momentum the tweet and the action the user has taken gave you.{/jb_bluebox}

One link, One landing page and a clear action to get the outcome you want donation, pass to friends, sign petition, watch video or vote, the action is irrelevant compared to making it clear what you want them to do, two links makes that next to impossible.

If your thinking of using the Magpie for a Twitter campaign using another service I would love to talk to you first @JohnCarnell