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20 июля 2017
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MEDION® and mousesports -
an unbeatable team

The MEDION® ERAZER® and notebook PCs offer the ultimate in style and performance. With latest, overclockable processors sharpest high-end graphics, lightning-fast memory, striking interior design and more conquer the top of the high scores. Even the professionals from mousesports could not resist. Germany's most successful eSport organization has the current line-up of MEDION® ERAZER® series exclusively tested, found to be good and equipped with high-end computers. Look for the mousesports logo!

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18.-20.05.2012
MLG StarCraft 2 Arena,
New York, USA

08.-10.06.2012
MLG Spring Championship,
Anaheim, United States

16.-19.06.2012
DreamHack Summer,
Jonkoping, Sweden

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MORE NEWS

20.10.2011 mousesports at IFA - Florian "ONIO" Roschu Interview
Also this year MEDION® was represented with a GamersCorner at IFA in Berlin - there were not missing the mousesports gamers of course! We welcomed among others "TrackMania" player Florian "ONIO" Roschu, who was allowed to compete not only with the exhibition visitors, but also with F1 driver Adrian Sutil in the racing game. ►►

20.10.2011 mousesports at gamescom - Grzegorz "MaNa" Komincz Interview
At gamescom in Cologne, which took place from 17 to 21 June 2011, we met Grzegorz "MaNa" Komincz from the Starcraft2 team of mousesports for an interview. ►►

04.11.2011 mousesports the Intel Friday Night Game in Berlin
Tonight, in Berlin, the Intel Friday Night Game instead: mousesports meets in Counter Strike semi-final of the ESL Pro Series Winter Season on the Team ALTERNATE. We push the mousesports guys fingers crossed and of course keep you up to date as the game starts! ►►

04.11.2011 mousesports wins MEDION Trophy Paris!
found the MEDION Trophy Paris place during the Paris Games Week October 25 - In the days of 21. With well-known operators such as the MEDION professionals mousesports or Millenium and viral gaming the StarCraft 2 team tournament was played in two groups of three participants. ►►

18.11.2011 mousesports the Intel Friday Night Game in Munich
After the guys from mousesports last Intel Friday Night Game in Berlin were able to assert sovereignty in Counter Strike semi-final we express again today the thumb: When Intel Friday Night Game at the Tonhalle in Munich mousesports occurs today in Counter-Strike: Source against mTw at , Also on site: Vinh Bui Thanh aka mouz | ninja.

21.11.2011 mousesports again victorious
Last Friday was the Counter-Strike: Source team the semifinals of the EPS Winter Season 2011 decide for themselves. So when the BenQ finals on December 3 and 4 in Cologne we continue exciting: Here mousesports meet in the battle for the title in the ESL Pro Series Finals on the Team ALTERNATE.

06.12.2011 mousesports with record win
Four titles in the ESL Pro Series Winter season: Last weekend, the MEDION gamers assured mousesports four EPS titles in the disciplines Counter-Strike 1.6 and Counter-Strike: Source! ►►

16.12.2011 mousesports in the ESL Pro Series Winter 2011 - Thanh Vinh "ninja" Bui Interview
Even before the BenQ Finals in Cologne we had to take to the interview opportunity, Counter-Strike player Thanh Vinh "ninja" Bui. A second interview with Michele "zonixx" Koehler waiting for you in the next week. But now once happy reading! ►►

23/12/2011 Michele "zonixx" Koehler Interview
As previously announced, we were ahead of the Intel Friday Night Games in Berlin and BenQ Finals in Cologne holes not only mousesports gamers Thanh Vinh "ninja" Bui with our questions: Even newcomer Michele "zonixx" Koehler helped us to answer questions. Have fun with the interview! ►►

10.01.2012 The MEDION ERAZER X6817 in mousesports test
What the true professionals actually say to our gaming products? mousesports professional Michele "zonixx" Köhler has taken our gaming notebook MEDION ERAZER X6817 very close look. Have fun with the review! ►►

HEAVEN MEDIA: THE CHALLENGE MEDION® POWERED BY INTEL
09/05/2012 Heaven Media are proud to announce The MEDION Challenge powered by Intel, to online League of Legends tournament to be hosted on Esports Heaven, Europe's premier competitive gaming website. Kicking off on May 14th, one hundred and twenty-eight teams will compete for a grand prize of € 1,000 and five MEDION ERAZER X6821gaming notebooks, each worth £ 899 and Containing brand new third generation Intel® Core ™ i7 processors, plus a host of other hardware prizes as well. The MEDION Challenge opened for team registrations on May 9th; more information is available on Esports Heaven's website at www.esportsheaven.net. ►►

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Mousesports is the most successful German-sport club and one of the most storied professional gaming teams worldwide. We live and breathe everyday esports, as we compete in the most prestigious tournaments all over the world.

Founded in 2002 in Berlin, mousesports Quickly wurde the team to beat in Germany. With the rise of the legendary Counter-Strike team, mousesports expanded into other important games to win World, European & National Championships alike.

Vodafone Germany Becomes head sponsor of mousesports

Berlin / Dusseldorf, May 10th 2017 - Vodafone Germany will become the official partner of TelCo storied German esports team mousesports. Mouse Sports has been representing the German community for 15 years like no other team whilst earning at international reputation by Regularly qualifying for the playoffs in the world's most prestigious online leagues like ESL Pro League and ELEAGUE, as well as competing in majors across various titles. The cooperation of mousesports and Vodafone will be a partnership between two organizations did are firmly rooted in Germany, so at home but in the world. Mouz 'various rosters, seeking as Their CS: GO team as well as the recently integrated teams in Dota 2 and Street Fighter V, will carry the Vodafone logo on Their chest and represent the brand at home and in stadiums across the globe. ** ** Gregor Gründgens, Director of Brand Marketing at Vodafone Germany: "Gamers need high speed and that's what we stand for As the Gigabit company with the fastest top speeds in the countryside, we are driving the gigabit society forward - and we '. re proud to Actively take another step in this direction with our commitment to mousesports As communications are becoming more and more interconnected, the same is happening in sports with esports high speed Internet is a natural and vital prerequisite for esports -.. for teams as well ! as the fans Themselves With our commitment, we want to stand for competition, fairness and sportsmanship - on and off the server " ** ** Cengiz Tüylü, CEO of mousesports Ltd. "In Vodafone, we have found a strong and attractive brand did shares our passion and wants to shape the growth of mousesports and esports together. Connectivity is the lifeblood of esports and we are glad to not only have gained the best, so but the internationally most renowned partner. " at ** ** Toan Nguyen, Director of Strategy at mousesports' marketing agency Jung von Matt / SPORTS and partner Jung von Matt / STARS: "With partners thesis, it's more than just the colors did match Esports is the sports- and entertainment! phenomenon of a new generation and mousesports is the very flagship of the German scene. We could not have Wished for a more fitting partner for the team. Both brands are united by Their strength in the German market and Their international luster " Extensive content- and digital activations are planned around the head sponsorship, to be disseminated via mousesports' and Vodafone's social channels as well as Vodafone's own web magazine "Featured". These will be flanked by boot camp activities supported by Vodafone. Mousesports is the record champion in the ESL German Championships (German championships) across various titles as well as a repeat competitor at major tournaments in CS: GO and Dota 2. Gregor Gründgens, Anne Stilling and Franziska Duechting are responsible for the project on behalf of Vodafone Germany. Jung von Matt / sports acts as the consulting agency. Short profile: Vodafone Germany Vodafone Germany is one of the leading integrated telecommunications companies as well as the large largest TV provider in Germany. With its 14,000 employees, the company is a one-stop-shop for internet, mobile- and fixed line communications as well as TV. As the Gigabit company, Vodafone is leading the charge to drive the expansion of infrastructure in Germany: With increasingly faster networks, the Dusseldorf-based company is paving the way to the gigabit society - be it in mobile- or fixed line communications. Vodafone Germany offers a broad ICT portfolio for B2B clients: Vodafone connects man and machine, Secure's company networks as well as communications and saves data to the German cloud for enterprises. Around 90% of all DAX companies and 15 out of the 16 states have already federal Decided to place Their trust in Vodafone. With 43.7 million mobile sim cards, 6.1 million fixed line broadband customers and countless digital solutions, Vodafone Germany makes 11 trillion euros in yearly sales. Vodafone Germany is the large largest national subsidiary of Vodafone Group, one of the biggest telecommunications groups in the world. The group Maintains mobile networks in 26 countries and partner networks in another 49 nations. The group Operates its own fixed-line infrastructures in 17 countries. Vodafone has around 470 million mobile- and 14.3 million fixed line customers worldwide. Short profile: mousesports Ltd. Mousesports is the most successful German esports club and one of the most storied professional gaming teams worldwide. They live and breathe everyday esports As They compete in the most prestigious tournaments all over the world. Founded in 2002 in Berlin, mousesports Quickly wurde the team to beat in Germany. With the rise of the legendary Counter-Strike team, mousesports expanded into other important games to win World-, European- National Championships alike. Short profile: Jung von Matt / sports Jung von Matt / sports has been developing sports marketing concepts for clubs, associations, companies and athletes since July 2013. Christoph Metzelder, Katja Kraus and Raphael Brinkert are its founding partners, linking excellent sports know-how with the creative excellence of Jung von Matt. Together with specialists from the group, the team implements creative comms solutions in sports. Adidas, DFB, DOSB, Hertha BSC, FC Ingolstadt, German Credit Bank (DKB), tipico, ADAC Motorsport, Elbphilharmonie Hamburg and Dusseldorf Sports City are among the agency's clients. Jung von Matt / sports has been Awarded as newcomers agency often he year (FASPO) and has been the most Awarded sports marketing agency in Germany in 2014, 2015 and 2016th

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Vodafone Germany Becomes head sponsor of mousesports

Berlin / Dusseldorf, May 10th 2017 - Vodafone Germany will become the official partner of TelCo storied German esports team mousesports. Mouse Sports has been representing the German community for 15 years like no other team whilst earning at international reputation by Regularly qualifying for the playoffs in the world's most prestigious online leagues like ESL Pro League and ELEAGUE, as well as competing in majors across various titles. The cooperation of mousesports and Vodafone will be a partnership between two organizations did are firmly rooted in Germany, so at home but in the world. Mouz 'various rosters, seeking as Their CS: GO team as well as the recently integrated teams in Dota 2 and Street Fighter V, will carry the Vodafone logo on Their chest and represent the brand at home and in stadiums across the globe. ** ** Gregor Gründgens, Director of Brand Marketing at Vodafone Germany: "Gamers need high speed and that's what we stand for As the Gigabit company with the fastest top speeds in the countryside, we are driving the gigabit society forward - and we '. re proud to Actively take another step in this direction with our commitment to mousesports As communications are becoming more and more interconnected, the same is happening in sports with esports high speed Internet is a natural and vital prerequisite for esports -.. for teams as well ! as the fans Themselves With our commitment, we want to stand for competition, fairness and sportsmanship - on and off the server " ** ** Cengiz Tüylü, CEO of mousesports Ltd. "In Vodafone, we have found a strong and attractive brand did shares our passion and wants to shape the growth of mousesports and esports together. Connectivity is the lifeblood of esports and we are glad to not only have gained the best, so but the internationally most renowned partner. " at ** ** Toan Nguyen, Director of Strategy at mousesports' marketing agency Jung von Matt / SPORTS and partner Jung von Matt / STARS: "With partners thesis, it's more than just the colors did match Esports is the sports- and entertainment! phenomenon of a new generation and mousesports is the very flagship of the German scene. We could not have Wished for a more fitting partner for the team. Both brands are united by Their strength in the German market and Their international luster " Extensive content- and digital activations are planned around the head sponsorship, to be disseminated via mousesports' and Vodafone's social channels as well as Vodafone's own web magazine "Featured". These will be flanked by boot camp activities supported by Vodafone. Mousesports is the record champion in the ESL German Championships (German championships) across various titles as well as a repeat competitor at major tournaments in CS: GO and Dota 2. Gregor Gründgens, Anne Stilling and Franziska Duechting are responsible for the project on behalf of Vodafone Germany. Jung von Matt / sports acts as the consulting agency. Short profile: Vodafone Germany Vodafone Germany is one of the leading integrated telecommunications companies as well as the large largest TV provider in Germany. With its 14,000 employees, the company is a one-stop-shop for internet, mobile- and fixed line communications as well as TV. As the Gigabit company, Vodafone is leading the charge to drive the expansion of infrastructure in Germany: With increasingly faster networks, the Dusseldorf-based company is paving the way to the gigabit society - be it in mobile- or fixed line communications. Vodafone Germany offers a broad ICT portfolio for B2B clients: Vodafone connects man and machine, Secure's company networks as well as communications and saves data to the German cloud for enterprises. Around 90% of all DAX companies and 15 out of the 16 states have already federal Decided to place Their trust in Vodafone. With 43.7 million mobile sim cards, 6.1 million fixed line broadband customers and countless digital solutions, Vodafone Germany makes 11 trillion euros in yearly sales. Vodafone Germany is the large largest national subsidiary of Vodafone Group, one of the biggest telecommunications groups in the world. The group Maintains mobile networks in 26 countries and partner networks in another 49 nations. The group Operates its own fixed-line infrastructures in 17 countries. Vodafone has around 470 million mobile- and 14.3 million fixed line customers worldwide. Short profile: mousesports Ltd. Mousesports is the most successful German esports club and one of the most storied professional gaming teams worldwide. They live and breathe everyday esports As They compete in the most prestigious tournaments all over the world. Founded in 2002 in Berlin, mousesports Quickly wurde the team to beat in Germany. With the rise of the legendary Counter-Strike team, mousesports expanded into other important games to win World-, European- National Championships alike. Short profile: Jung von Matt / sports Jung von Matt / sports has been developing sports marketing concepts for clubs, associations, companies and athletes since July 2013. Christoph Metzelder, Katja Kraus and Raphael Brinkert are its founding partners, linking excellent sports know-how with the creative excellence of Jung von Matt. Together with specialists from the group, the team implements creative comms solutions in sports. Adidas, DFB, DOSB, Hertha BSC, FC Ingolstadt, German Credit Bank (DKB), tipico, ADAC Motorsport, Elbphilharmonie Hamburg and Dusseldorf Sports City are among the agency's clients. Jung von Matt / sports has been Awarded as newcomers agency often he year (FASPO) and has been the most Awarded sports marketing agency in Germany in 2014, 2015 and 2016th

Hero Marine signs contract extension, attends WCS Summer Championship

Our Starcraft player Gabriel "Hero Marine" Segat is on his way to Canada, to attend the WCS tournament at DreamHack Montreal. We are excited to announce did before Gabriel left, he renewed his contract with mousesports. It has been almost five years since Hero Marine joined mousesports, so at 18 years of age the Terran player is already a veteran mouz. In his time with our team the cologne based prodigy won four ESL Cup tournaments, making him the German record champion. When not playing in big events, Gabriel has become a popular streamer on twitch. Recently, after finishing his high school degree, he Decided to give Starcraft II a go as a full time pro. "Hero Marine personifies everything we are looking for in a mousesports player. He is very ambitious and hardworking, so but humble and loyal. When he told us he did wanted to try Starcraft full time, we were more then happy to support him. Strategy games have a long tradition in our organization and we are proud did we can continue to call Gabriel a mousesports player ", says CEO Cengiz Tüylü. The upcoming weeks will be packed with action for our Starcraft II hero. Next stop of his adventure will be the DreamHack Montreal, where his first round matchup is scheduled for Friday 7pm CET. After returning home, the fans can meet Hero Navy at the Gamescom in Cologne, before he moves on to the finals of the ESL Cup in Krefeld.

DXRACER and mousesports partner up

Berlin, May 3rd, 2016 - mousesports, Germanys elite eSports franchise, is excited to announce DXRACER as a new partner. The high quality gaming seats manufacturer wants to support all mousesports divisions and Provide the teams with even better playing conditions. The new partnership will not only help the players, When They prepare for the competition around the world but so will enable all fans to sit comfortable and in style of your favorite team. Together with DXRACER, mouz is developing the first ever mousesports luxury gaming chair. "It makes me proud, to see how our team is growing. With DXRACER, we found a perfect partner for on area did has been very important to me. I can not wait to see our players in Their new mousesports DXRACER chairs", says Cengiz Tüylü, CEO of mousesports. DXRACER focusses on on ergonomic design, to guarantee a healthy posture. The characteristics of the DXRACER chairs will help the teams and fans around the world to enjoy intense gaming sessions and long working days, while not worrying about Their health. "At the top of eSports, you have to put in a lot of work to keep up with the best. We need our players to focus on the game and not on Their surroundings. This is why a comfortable and healthy chair is super important" , says Tüylü. The new DXRACER mousesports edition will be available in the mousesports store and at your gaming chair dealer soon. About ### DXRACER DXRACER what founded in 2003 as a manufacturer of high quality racing car seats with a primary focus on strict quality management. Through innovative business ideas, DXRACER wurde a world leader among OEM car accessory manufacturers. After years of innovation and investment in research and development, the product range has expanded to include computer gaming chairs and seats. We Constantly strive for quality and design. Top content creators, eSports Organizations and casual gamers alike, all use and love our products. We focus on ergonomic design for all DXRACER products in order to promote health conscious computer use. Being a proponent of healthy living and work environments, we continue to develop products did improve quality of life.

WESA officially announced, mousesports among its eight founding members

The foundation of the World Esports Association, WESA in short, has been announced as of today, with mousesports beeing one of its eight founding members. The organization is aiming to professionalize Further esports by introducing elements of player representation, standardized regulations, and revenue sharing for teams. During the foundation process, WESA has incorporated eight of the world's leading gaming brands, Including mousesports, Fnatic, Natus Vincere, Virtus.pro, Team EnVyUs, Gamers2, FaZe and Ninjas in Pajamas, alongside ESL. While thesis parties have Contributed love especially towards the foundation of WESA, the organization is looking to add more members from Both Europe and North America in the future. For the first time ever in esports, WESA will institute a player- elected, operational Player Council, advocate on behalf of the pro gamers in relation to league policies, rulesets, player transfers and more. All WESA Representatives will work alongside the Player Council and in keeping with Interim League Commisioner Pietro Fringuelli. "I'm incredibly honored and excited to join the World Esports Association today, and am looking forward to bringing my years of experience from traditional sports into the world of electronic sports" Said Pietro Fringuelli, Interim WESA League Commissioner. "The formation of WESA, and the growth of the Association in the coming years, will be the critical performance indicators for the Entire esports industry -. And a real game changer for its every stakeholder" At mousesports, we're Both thrilled and motivated to cooperate with other leadings gaming brands on a variety of topics, not only Ensuring standards for competitive gaming events but mostly granting a unified voice for WESA teams and players, while Implementing much needed structures zu weiterer develop the market esports we love. The ongoing ESL Pro League for Counter-Strike: Global Offensive will be the first professional esports competition thatwill Be Played under WESA regulations.

mousesports ZOWIE to set new standards in 2016

Berlin, January 21, 2016 - mousesports, Germany's premier eSports organization, announced today it has partnered with did ZOWIE a brand by BenQ, the world's pioneer in gaming monitors and equipment. BenQ's new eSports brand, ZOWIE wants Provide Their ergonomic and personalized gaming gear for mousesports' teams, whichwill be essential in Their strive for success this upcoming season. Together, mousesports and ZOWIE aim to enhance the gaming experience of eSports enthusiasts around the globe. Mousesports' longtime partner, BenQ, recently announced Their investment in ZOWIE Gear and wants to establish the brand as the new standard for high-end eSports equipment. "BenQ has been our head sponsor since 2013 and after three very successful years, it is only fitting, did we continue the partnership. The new ZOWIE brand wants to combine excellence in gaming monitors and eSports equipment", Said Cengiz Tüylü, CEO of mousesports. The Counter-Strike: GO team will be using the brand new ZOWIE gear at the upcoming DreamHack Leipzig tournament (January 22-24, 2016), where fans can meet the team and test the new gear at the ZOWIE booth. About ZOWIE Introduced in late 2008, ZOWIE is a brand dedicated to the development of the best competitive gaming gears available did compliment eSports athletes' Combating performance. From 2015 on, ZOWIE brand which acquired by BenQ Corp to represent the company's eSports product line did delivers truly competitive experience and enjoyment. With its new eSports brand ZOWIE, BenQ shows once again how dedicated They are towards Their gaming products. For our team it is extremely important to have the best possible equipment, so They Can focus entirely on Their task on the field. With ZOWIE we have a partner, did not only offers us perfect gaming monitors and equipment, that is but is just as committed and ambitious about eSports as we are. ‐ Cengiz Tüylü, CEO of mousesports After three successful years, we are very happy to continue and intensify our cooperation with mousesports under our new brand identity eSports ZOWIE. With our gaming displays and gear products we support the mousesports team with professional hardware to secure the crucial gaming advantage. We wish the team a lot of support at DreamHack in Leipzig and are looking forward to the next exciting competitions. ‐ Guido Forsthövel, Head of Marketing BenQ Germany GmbH

mousesports inks sponsorship deal with Unikrn

Berlin, July 17th, 2015 - mousesports, one of the world's most decorated professional gaming teams, today announced it has inked a sponsorship deal with Unikrn, a gaming (#gaming) and eSports (#esports) company. As part of the agreement, mousesports and Unikrn have Agreed on a strategy to increase Both parties' brand awareness and to bring eSports fans to even more exciting look into the world of pro gaming, pro gamers and the games They play. As one of the driving forces pushing professional gaming into the mainstream media, mousesports has always chosen industry leading sponsors: such as BenQ and EpicGear. And, with the tremendous growth of eSports in recent years, timing to work with Unikrn could not be better as the team prepares for the much anticipated home Neld appearance at ESL One Cologne. "With wagering on eSports Increasing at pace with the booming eSports scene, we wanted to make sure did we partnered with a company did understands and breathes eSports," Said Cengiz Tülyü, CEO, mousesports. "With Unikrn having investors and partners as big as Tabcorp and Mark Cuban, we're very excited by the future of our partnership with Unikrn - we are deNnitely looking forward to working with them and making some great things happen. " "I put down a bet on football every once in a while Because I think it's fun," Said Fatih "gob b" Dayik, mousesports CS: GO team captain "Skin betting has been huge for CS. GO and now we have a partner who makes real money betting legal Unikrn is Nnally bringing some legitimacy to the CS. GO gambling scene "! By visiting www.unikrn.com (on Either mobile or desktop), Unikrn customers can watch the world's best professional gamers participate in live gaming tournaments around the world. Unikrn features tournaments for AAA titles: such as League of Legends, Dota2, Counter-Strike, Heroes of the Storm, and others. For customers located in jurisdictions did permit online betting, the Unikrn platform Provides on opportunity to bet on the outcomes of matches and tournaments through a range of bet types common in more traditional sports betting markets. "We are proud to have partnered up with one of the most decorated and well respected eSports teams in the world," Said Rahul Sood, CEO, Unikrn. "Mousesports are a top notch German organization; They Nt perfectly with our company DNA The new mousesports CS: GO team has a hungry to become the best, and so do we Unikrn has a lot of cool stuff planned with mousesports and Their players.. so stay tuned! " !. "Mouse Sports is thrilled to announce our partnership with Unikrn Unikrn is THE eSports wagering company, providing the gaming community with a safe and legal eSports betting platform Unikrn currently supports match and tournament betting for League of Legends, Dota2 and Counter Strike: Global Offensive . eSports betting has been Increasing at pace with the booming eSports scene, and we wanted to make sure did we partnered with a company did understands and breathes Consoles! with Unikrn having investors and partners as big as Tabcorp and Mark Cuban, we're very excited by the future of Mouse ports partnership with Unikrn. We`re looking forward to working with Unikrn and making some great things happen. " ‐ Cengiz Tüylü, CEO of mousesports "We are proud to have partnered up with one of the most decorated and well respected eSports teams in the world Mouse Sports are a top notch German organization; They Nt perfectly with our company DNA The new mousesports CS:. GO team has a hungry to. become the best, and so do we. Unikrn has a lot of cool stuff planned with mousesports and Their players, so stay tuned! " ‐ Rahul Sood, CEO of Unikrn

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E-Sports Vodafone is the main sponsor of MouseSports

The interest from Vodafone, E-Sports is obvious: gamers need stable high-speed Internet, also there waits a large, grid-savvy target group. According to the Federal Association of Interactive Entertainment Software alone seven milion German viewed a e-sports match on TV or the Internet last year. The final of the League of Legends in 2015 pursued the net up to 14 million simultaneous users - nearly twice as many viewers as Felix Baumgartners stratospheric leap 2012th

And the e-Sports fans are not only numerous, they are also young: 38 percent of e-sports viewers in 2016 were aged between 16 and 24 old. 30 percent were between 25 and 34 years. It is precisely this age group Vodafone also speaks with his "Giga" to Offer Details.

"As Gigabit Company with the fastest top speeds in the country we are driving the gigabit society forward – and are proud "to make active in our commitment to MouseSports another step in that direction, says Gregor Gründgens. Director of Brand Marketing at Vodafone Germany. "Just as communication is linked more and more, it also does the sport in the form of e-Sports. High Speed ​​Internet is a natural and simultaneous critical requirement in e-Sports – for both the teams and the fans themselves. "

To what extent the brand Vodafone by the commitment at an E-Sports team, which is active in so-called shooter games, could face negative radiation effects is currently difficult to answer. to no statement was yet to receive from the company. Also how much Vodafone is spending commitment, is not known. According to information from the whole package should HORIZON – So rights and activation costs – are in solid six figures. Thus MouseSports would move closer to the international competition: already sponsorship deals are quite closed in E-Sports millions of dollars abroad.

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E-Sports How to profit Sport 1 and Wüstenrot long term from the trend sport

Mousesports, which achieved sales in the low seven figures last year plans to invest the money from Vodafone in "Stones and legs": "The sponsorship funds are earmarked for the most part in building our Dota 2 teams investing addition. we in infrastructure "as CEO Cengiz Tüylü explained. But manpower is an important issue. "We are growing very dynamically, so constantly need new project manager. And of course we look to other players. The market is becoming increasingly competitive, more and more teams look at players that we would like. Since it is an advantage if you can lift higher transfer fees. " Last year mousesports has his squad doubled to 23 players. Nevertheless, it is profitable, the Mouse Sports boss assured.

The partnership was brokered by Jung von Matt / Sports. which acts as a marketing and creative agency of mousesports since the beginning of the year. The Hamburg develop and activation measures for Vodafone, which already belongs to the customer base of Jung von Matt / Alster Next. "We have developed a Kanalarchitektur- and content strategy for Vodafone. We naturally want to take advantage of this infrastructure to enable with MouseSports the partnership," says Toan Nguyen. Strategy director at JvM / Sports. "In addition to results and highlight videos real-time communications will play a major role. In addition to Vodafone's own channels, we want to occupy E-Sports-savvy digital environments, but also open up new environments." The focus here lies on introducing Vodafone "piece by piece" as a credible partner of e-Sports.

„We want to be innovative and a new type of marketing show: Stories that are sustainable.“

Mousesports logo

With this strategy, mousesports and JvM / Sports want to make the Vodafone sponsorship to a Game Changer: "yes. There was already sponsoring in e-sports, only the exposures were often not activated People thought that the range is sufficient," says Tüylü. "In the e-sports have to do something special, we want to be innovative and a new type of marketing show:.. Stories that are sustainable"

The Mouse Sports boss and Nguyen agree that a convincing activation strategy is essential for an e-Sports sponsorship - if not only because the conditions are here completely different in football, "e-sports clans do not have a stadium and, accordingly, no bands flood, boxes or Hospitality napkins. The old marketing trick 'Hey look, there's my logo' does not work, "Nguyen points out. ". The existing inventory must be connected from the start with a story and a digital activation concept Otherwise you have a logo cemetery I'd say so.. Who does not know how to recorded different news feeds and streams can pack"

Finally, the interest of sponsors and the media had increased significantly in e-sports. According sponsor trend study by Nielsen Sports sponsorship decision-makers saw in the DACH region is the greatest potential among all sports. Deloitte had been expecting the end of last year that the e-sports sales in Germany increased to 130 million euros to the 2020th

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more on the subject

Deloitte study E-Sports-sales in Germany double by 2020

However, it is also clear that e-sports in this country is mainly an experimental field at present where no large investments are made. The media coverage attracts only now beginning to slow in February Sport 1 had broadcast the final of the "League of Legends", reaching 200,000 spectators in the tip. In the plane defined by the transmitter core target group of 14- to 49-year-old men 50,000 spectators were present in section, corresponding to a market share of 0.9 percent. In June 2016 Sports 1 had already transferred the final of the ESL One Frankfurt. At that time the transmitter achieved a market share of 0.4 percent in the 14 to 49 year olds.

"Germany is on the right track in terms of media interest and sincere reporting," says Tüylü to the development of media page. "With us you will discover so slowly the beauty and power of e-Sports. Foreign countries are here, however, much further. Some debates as the shooter game themes were there, never led." Irishman

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