Twibbon and JustGiving - Fundraising Social Style

• 02 Jun 10
• Written by John Carnell

I wrote about Twibbon when it first launched, since then they have really fleshed out their service adding Facebook support as well as Twitter and also adding a few personalisation options to your campaign.

JustGiving as you will all be aware of is the UK's leading donation service provider making it easy for the public to donate to their chosen cause. Together they have come up with a rather clever way to allow supporters to show their support and at the same time prompt supporters to make a donation using JustGiving.

The Custom Campaigns feature allow you to customise some aspects of your Twibbon in Edit Customisations look for section 4 it's clearly marked. Here you can enter your JustGiving landing page when a supporter adds your badge they will be redirected to your JustGiving page and you can prompt them for a donation.

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Update on BullyingUK and WhiteBox

• 31 May 10
• Written by John Carnell

So cool when I get to write a post like this, two weeks ago I wrote about BullyingUK starting to use WhiteBox and how I was impressed with the services potential to scale. You see for every search a supporter makes using the search engine Yahoo make a donation.

To date Yahoo have donated £38.74 thanks to supporters searching 1490 times. I have started to work some new angles of promotion including putting a button on every page of the BullyingUK. When pressed the button installs the search engine as the supporters browser engine, supported with copy to help the user decide to press the button.

I'm also having a trying with Facebook ads as well, if it costs £1 to acquire a new Search2Donate supporter we make that pound back on around 50 searches. Actual cost of acquisition may be much lower around 20-30p a supporter time will tell on that one.

Add the WhiteBox Browser Search Button to your charity website

• 25 May 10
• Written by John Carnell

Whitebox allows any charity, school or community group to raise money by asking supporters to use Internet Search provided by Yahoo. For every search a supporter makes Yahoo will make a small donation to your charity as an example BullyingUK has raised £24 from 900 searches in a little over a week.

The easiest way to get supporters raising money is to ask them to make you their default browser search engine, this is the small box that appears at the top right of most web browsers interface. It's also one of the most popular ways to search.

Using the code you can add a button to your website that will automatically make your charity the supporters default search engine.

This button supports BullyingUK see what it looks like on our site supported by a call to action.

Here is the code, you need to change the bit in bold to your Whitebox ID you can find that by doing a search using your WhiteBox search box and looking in your address bar for OrgID=#### where #### is your unique ID.

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How To add Raffle.it to your Charity Facebook Page

• 17 May 10
• Written by John Carnell

I don't know about you but I struggle some days to keep on top of all the exciting prizes Raffle.it add to their prize board, making sure your supporters are aware of them as well can be a challenge.

Today I fired of a Tweet to Pascal Head Raffler of Raffle.it asking for an easy way to add Raffle.it's prizes to our Facebook page, I wanted a passive way that Raffle.it could let our supporters know about the latest prizes they could win but without me having to remember or have time to do it myself. (I'm not lazy just only so many hours in a day)

As I have discussed before in my other Facebook Articles, it can be difficult to add external services onto your Facebook page. As I have covered previously it is possible to add a Donation Button and Google Analytics to your page if your willing to play with a bit of HTML code.

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