The Civil Society have picked up on my calls for Apple to consider letting charities have direct donation buttons in their apps or passing along 100% of the app fee to the charity / non-profit.

Time as they say can bring perspective and I know many people support the campaign but also think Apple won't change it's policy, maybe they are right but if you don't ask you don't get problem is with big companies you tend to need a big voice or lots of little voices all shouting as one to get noticed.

I know Apple can't click their fingers and make it happen overnight but give us an indication that they are working on it or considering a way forward that allows good causes to use the fantastic app store and get a fair deal at the same time, I don't think that is too much to ask.

I understand that there is going to be processing fees and that's fine they can deduct those but I'm sure their payment partners will want to support the initiative, Apple are a huge company and sure there are lots of big charities / non-profits in the world but there are also way more smaller charities who could really benefit from a little Apple Love.

Apple are well known for innovative products and services now it's time to come up with an innovative offer to the non-profit world that shows Apple prizes the work of all good causes not just the ones that can help them grab Headlines.

I know their are bound to be reasons or problems that prevent them from going ahead with this right now, but if they involve the non-profit community and let us help them make it a reality. Maybe I'm expecting too much? Ok then meet us half way or offer us all a little something extra that says Apple cares about all good causes.

A dedicated Charity / Non-profits section in the app store would be nice.

This isn't an Apple Sucks Movement, it's a We respect you, but would like a new policy movement :-)

BullyingUK is a small charity by income and staff (theirs only me and we have £50,000 a year) but because we have always been innovative in using the best technology we help 500,000 people a year that's 10p a person supported, and I know I can use the mobile web including the iPhone to push that even lower.

I want to make the iPhone a core part of our work moving forward, along side Android, WebOS and Blackberry but we can only do that if Apple makes it fair and gives up the profits from charity / non-profit apps to the orgs concerned.

I don't think it's fair we should have to push the user out onto the web to bypass iTunes to make a donation or have to incur the extra time and expense to do that, lets face it a web app wont be as nice as doing it on the OS.

In some ways it harms the iPhone experience which is bad for Apple and bad for us charities, just a thought that one.

You can catch up on the campaign so far by reading my opening call for support of #AppleDonateFail