Children being bullied online can now get instant help from Bullying UK using their mobile phone.

The charity has devised a mobile version of its award-winning website with special emphasis on cyber bullying. Young people can access the site by visitinghttp://cyberbullying.co.ukfrom their mobile phone or by scanning a special QR mobile barcode from an anti-bullying poster that takes them directly to the site.

"The idea is that when someone sees that abuse has been uploaded to a website like Bebo, Facebook, MySpace or YouTube while they're out and about with their mobile phone, they can immediately access our special cyber bullying help which gives practical advice on what to do about the problem," said Bullying UK CEO John Carnell.

The charity is calling on social networking websites to act much more quickly to remove abuse and false rumours.

"We're always hearing from young people that reporting abuse doesn't get it removed quickly enough. It's a very public humiliation and causes huge distress," said John.

"There's no excuse for it to take weeks on end before these websites remove the offensive material. They should take it down the same day."

Contact: John Carnell, CEO Bullying UK

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Bullying UK is the UK's most popular anti-bullying website with more than 500,000 visitors a year. The Mobile QR Reader is available for more than 300 phones fromhttp://reader.kaywa.com. Download the reader to your phone then snap the code and the reader will send you to our mobile website.

This project was built and launched in less than 24 hours using the Mofuse platform (mofuse.com), making it quick and easy to create and deploy mobile websites.

The charity is the previous winner of the Daily Mirror Pride of Britain Award, Talk Talk Innovation in the Community Award and Big Issue Big Difference Award, among many other national accolades.

John Carnell, Founder & CEO, Bullying UK, Charity 1120107, www.bullying.co.uk